{"title":"Berkley","description":"\"The story of Berkley is deeply rooted in the idea of the American dream. It is about humble beginnings and unexpected success. It is about hard work, struggle and difficult times. It is also about building partnerships to achieve goals. Yet Berkley's story is much more than the story of Berkley Bedell. It is also the story of dedicated colleagues and loyal customers who were equally willing to take risks. It all began in Spirit Lake, Iowa, in June 1937, when 16-year-old Berkley Bedell took $50.00 from his paper route earnings to start a business, selling his hand-tied flies to tackle shops and vacationing anglers. In his upstairs bedroom, using hair trimmed from the family dog Stubby and feathers from backyard chickens, young Berkley tied flies to tempt fish from their underwater cover in the local lake. A few years later, Berkley Fly Co. was founded.\"","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/3597\/7037\/collections\/logo_0010_berkley.jpg?v=1780456735","url":"https:\/\/masterfishing.eu\/en\/collections\/berkley.oembed","provider":"MasterFishing.bg | MasterFishing.eu","version":"1.0","type":"link"}